gototopgototop
EnglishDeutschEspañolFrenchRussian
Register
Home Luxury News & Trends Lifestyle & Fashion Dior Homme Opens Flagship Store in San Francisco
Dior Homme Opens Flagship Store in San Francisco

Dior Homme Opens Flagship Store in San Francisco

Dior Homme has opened its third freestanding store in the U.S., in San Francisco’s Union Square. Located at 216 Stockton Street, the 2,200-square-foot space on two levels was previously a women’s Christian Dior store that has been renovated and transformed into a men’s store.

The Dior Homme boutique in San Francisco, like the other stores, is designed as a unique, multi- dimensional space incorporating luxe materials with rich, tactile finishes throughout. The format brings together distinct modern and traditional elements that reflect the modern and traditional aesthetic of the Dior Homme brand.

“The configuration was too small for the new women’s concept we are doing now. But it’s a perfect location and layout for a men’s store,” said Pamela Baxter, president and chief executive officer of Christian Dior Inc. and president and ceo of LVMH Perfumes and Cosmetics North America.

The company, a unit of Paris-based LVMH Moët Hennessy Louis Vuitton, is looking for a larger location for a women’s Christian Dior store in San Francisco.

“We’ve always thought San Francisco was a good opportunity for men’s,” said Baxter. “This is a city where there are men who dress up and [there are] social occasions to do so. We started discussions a couple of years ago about opening Dior Homme here.”