The expansion of the McLaren Automotive retail network continues with the opening of the latest retailer in Geneva, which is the seventeenth McLaren retailer in Europe. McLaren Geneva is the second McLaren retailer in Switzerland, following McLaren Zurich which opened in September 2011.

More than 300 guests attended an exclusive event at the retailer where they were able to experience the groundbreaking 12C and recently launched 12C Spider, as well as the 12C GT3 racer. In addition to this, and completing the vehicle display, was an example of the podium finishing McLaren-Mercedes MP4-21 Formula 1 car from the 2006 season.

Swiss specialists in British automotive brands Autobritt Grand-Pré SA is a family-run business, and has been chosen by McLaren Automotive for its excellent knowledge of the Swiss French market and a passion for British marques dating back to 1968

The McLaren Geneva showroom is at Rue du Grand-Pré 2.