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Lotus opens first showroom in China

Lotus showroom in China

First official Lotus showroom in China

Last week saw a major milestone event in Group Lotus’ history as the first Lotus showroom in China was officially opened for business. The formal opening ceremony at the showroom in Beijing was attended by senior representatives of Group Lotus and Lotus China alongside Clive Chapman, the son of Lotus Founder Colin Chapman.

The Elise R, Elise SC, Evora, Evora IPS, Exige S 240 and the Exige S 260 wlll be on display at the store, which is in Beijing's fashionable Chaoyang district.

The 600-meter-square space is the first in the world to feature Lotus's refreshed store design, with the brand seemingly taking a leaf out of the books of companies such as Apple and Tesla to offer a modern, clean browsing experience.