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Hublot Pop-Up Store In Singapore

World’s First Hublot Pop-Up Store Officially

Kicked Off The Singapore Formula One Grand Prix Festivities

Singapore’s most established luxury watch retailer, The Hour Glass in partnership with Swiss luxury brand, Hublot launched the world’s first Hublot pop-up store in Singapore amid much fanfare. Aptly named “BIG BANG”, this revolutionary project showcases the world of Hublot for the very first time. Conceptualized and hosted by its exclusive distributor The Hour Glass, the monumental project is a one-of-a-kind in the world.

World’s First Hublot Pop-Up Store OfficiallyCollaborating with leading Singapore design extraordinaire Mr Chris Lee of Asylum, BIG BANG is a colossal structure that fuses art and functionality, creativity and aesthetics – terms that are synonymous with the energy and DNA of Hublot. Made up of more than 35,000 individual black ‘gems’ – hand-folded and strung into a floating ethereal pavilion, Hublot’s pop-up store is a show-stopper, drawing the eye of anyone who steps into the main atrium of Paragon Shopping Mall, located in the heart of Orchard Road.

A night of many firsts, the “Royal Million Trio” – US$5 million Big Bang, US$1.2 Million Bang and Baby Million Bang – were presented together, truly a feast for the eye. These stunning masterpieces were boldly displayed in a completely open showcase, audaciously inviting guests to go close for an unadulterated view. Thanks to the showcase’s high sensory technology, the watch ‘disappears’ into the showcase in a blink of an eye if one tried to reach for it, eliciting gasps of delight and wonder.

A highlight amongst the guests and glitterati are Hublot’s 3D showcases. Not the usual watch display stand, each is a state-of-the-art equipment. Using a clever interplay of animation, movement sensors and digital media, the 3D animation showcases present Hublot watches in a show-and-tease way, leading the viewers on a novel interactive digital journey, adding life and vibrancy to the exquisite watches.

The Hublot pop-up store ran for eleven days from 14 September to 24 September to coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.