McLaren MP4-12C

McLaren Automotive and the groundbreaking new MP4-12C

McLaren Automotive is in the final stages of developing a range of innovative high-performance sports cars that will also be highly efficient, high-quality, lightweight, practical, dynamic, safe, comfortable and visually arresting. On Monday 17 January, the first MP4-12C production car entered the McLaren Technology Centre (MTC) General Assembly Hall in Woking, England.

A new £40m manufacturing facility, the McLaren Production Centre (MPC) is currently under construction adjacent to the MTC site, and will open in spring 2011. McLaren Automotive will transfer production of the 12C from the existing MTC assembly line to the MPC in April.

McLaren MP4-12CA range of premium carbon-based high-performance sports cars from components that are bespoke, innovative and unique, will then start to be distributed to a dedicated network of 35 retailers in 19 countries around the world.

McLaren Automotive’s target is to achieve unprecedented levels of quality in every area of its business, none more so than in the company’s aim to service customers and cars to a higher level of quality than any premium sports car business has ever offered.

This is not just the launch of a new car. It is the launch of a new car company. So what credentials does McLaren offer to take such bold and courageous steps?